In addition to its sponsorship of the EPL, which the bank renewed in October 2009 to run from 2010 to 2013, and of golf tournaments such as The Barclays, the Barclays Singapore Open, and the Barclays Scottish Open, Barclays also sponsors individual athletes like Phil Mickelson. Mickelson failed to make the cut at The Barclays, meaning Tiger Woods will remain the top-ranked golfer for at least another week; Woods finished the tournament at seven under, good enough for a tie for 12th place.
In addition to a pro tennis sponsorship and support for arts and community groups, Barclays also is involved in NBA basketball and NFL football. In 2007, Barclays bought 20-year naming rights for the arena to be built in Brooklyn that is intended to be the home of the (currently New Jersey) Nets, and in June, Barclaycard US signed a multi-year deal with the NFL to market credit cards beginning in September 2010 with the NFL logo and logos of all 32 NFL teams. Bank of America previously had the right to sell NFL affinity credit cards.
Read a story about bidders for EPL's Liverpool Football Club from the archives of InvestmentAdvisor.com.