The CFP Board has created a new managing director, marketing and business development position to increase public awareness of the CFP certification, and has hired Tom Crowder to fill the position. Crowder, who will be based in the CFP's Washington, D.C., headquarters and starts work on June 14, brings senior-level marketing experience to CFP Board.
Kevin Keller, CFP Board's CEO, said in a statement that hiring Crowder "builds [CFP Board's] capacity to communicate the value of working with a CFP professional. Tom Crowder's impressive consumer marketing credentials match-up perfectly with CFP Board's priorities. We are confident that he will advance the CFP certification brand as the recognized standard of excellence for personal financial planning."
In the release announcing Crowder's hiring, CFP Board says that the new managing director, marketing and business development position will help the CFP Board "enhance its mission and efforts to increase public awareness of the CFP certification brand through marketing initiatives and collaborative efforts with other organizations, including the major firms that hire or interact with CFP professionals." Crowder's core responsibilities, CFP Board says, "will be to increase the public's awareness of, preference for and use of CFP certificants, and growing the number of CFP professionals available nationwide to meet increased public demand."