March 19, 2010

Fidelity Upgrades RIA Services

Fidelity Investments has begun to provide its RIA clients dedicated service teams that will process all service interactions and transactions. This is part of a new Client Experience organization within Fidelity's institutional division designed to meet the evolving demands of independent advisors, family offices, broker-dealers and traders, according to a March 15 announcement.

The dedicated service teams for RIA clients will comprise a client service manager and professionals from key functional areas, including transfer of assets, new accounts and money movement, all in one location. The teams will be expected to develop a good understanding about each client's business needs, goals, people and processes. And being integrated, the cross-functional teams will be able to share information easily in order to enhance response times on client requests.

The Client Experience organization, which will be headed by Maggie Serravalli, will work across each of Fidelity's institutional businesses: Fidelity Institutional Wealth Services, National Financial, Fidelity Family Office Services and Fidelity Capital Markets. The new organization is expected to help make it easier for clients to conduct business in multiple channels.

Michael S. Fischer (msf7@columbia.edu) is a New York-based financial writer and editor and a frequent contributor to Wealth Manager.

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