For its recent national conference in Orlando, Fla., 60-plus Commonwealth Financial Network advisors and staff built townhomes in cooperation with Habitat for Humanity for 58 families and supported other charities.
"It's an extension of what we're all about, to strengthen a sense of community spirit," says John Rooney, managing principal in San Diego.
Year to date, advisors have joined Commonwealth with about $60 million in trailing-12-month sales and commissions through October, double last year's figure. "We hosted two luncheons for new advisors rather than one--with 102 of those recruited in the past 12-18 months attending," shares Rooney. "We've had some high-profile offices that have joined us recently come to the conference, and they loved it!
"It is tough for larger brokers to move," he adds. "But with our value proposition and the travails at other firms, there's been a perfect storm in our favor."