From the May 2009 issue of Investment Advisor • Subscribe!

May 1, 2009

Pershing Service for RIAs at B/Ds

Sidebar to "For Firms in the United Capital Fold, a New Platform"

Responding to the growth of dually registered representatives, Pershing LLC introduced April 16 a new service for its affiliated broker/dealer firms called RIA Complete, which provides a range of practice management and business tools for B/Ds, allowing those firms to manage both their fee and commission basis on a single, integrated platform. It will also give those B/Ds the option of serving their RIAs through Pershing's custodial company, Pershing Advisor Solutions. PAS's CEO, Mark Tibergien, called RIA Complete a "highly customizable program which can be turn key, completely integrated, or open architecture."

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