From the March 2009 issue of Boomer Market Advisor • Subscribe!

Boomers (say they are) in good health

In last month's Boomer Market Advisor, we revealed 20 percent of boomers won't be able to afford health care this year. Good thing they're feeling great, according to Energizer's "Live Healthy. KEEP GOING" campaign, which finds 73 percent of boomers say their health and the health of their spouses is excellent (even though the National Center for Health Statistics reports half of Americans age 55 to 64 have high blood pressure and two in five are obese). Sixty-eight percent of boomers report taking vitamins or supplements, but only 33 percent admits to exercising regularly.

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