Boomer trends

  • 10 million - Number of baby boomers who will own a second home by 2010.*
  • 82% - Percentage of boomers who use the Internet for financial transactions, gaming and downloading music and movies.
  • 9% - Percentage of working boomers with incomes of more than $150,000, or $100,000 if retired.

Source: AARP
*Source: National Association of Home Builders

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