From the April 2008 issue of Boomer Market Advisor • Subscribe!

Where the boomers are

Let's hope they lay off the beer bongs and body shots. Women from around the country are expected to converge on Daytona Beach, Fla. in mid-April for the "Ain't No Stoppin' Us Now!" Baby Boomer Girlfriends Weekend Getaway.

"This trail-blazing event is being created to offer mature women a total empowerment experience," says baby boomer author Beverly Mahone, whose company, BAM Enterprises, is hosting the three-day affair. "After 40, our needs, wants and desires change. This is the weekend where women can throw caution to the wind and do something just for us. This is our version of the boomer spring break."

The taping of a Town Hall Meeting entitled "Boomer Women: Having Our Say." with PBS Station WCEU-TV15, is also on tap for the weekend. But the highlight, according to Mahone, will be the Over 40 Girlfriends PA-Jamming Party Saturday night. Be afraid, be very afraid.

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