From the January 2006 issue of Investment Advisor • Subscribe!

Too Simple An Approach?

I feel Ben Warwick's article "Build Your Own" (November 2005) oversimplified starting a mutual fund by utilizing service providers. Picking the right service provider for a fund is crucial to the fund's success.

Service providers can be categorized into three broad criteria: "Bronze" provides minimal services, "Silver," the next step up, and "Gold" provide a full soup-to-nuts handholding type of service. The three most common ways they bill are an annual asset-based fee, a base fee plus an annual asset-base fee, and a base fee plus a tiered annual asset-based fee. Bronze to Gold fees may start at $10 per account for a transfer agent and go as high as (or higher than) $100.

Other things to consider: Do they offer the services your customer expects? Will you be able to reach out and educate everybody who answers phones about your fund? Can they handle your call volume? Is their software proprietary (which could cause problems if you need to transfer providers)? Is your fund established under their series or does it stand alone? What are the repercussions of leaving a service provide? What do references (those who have left the service provider) say about them? The list goes on.

I recommend finding a balance between cost and the group you most trust. This intangible is important since you will be working with these people daily. When the pieces feel right, it makes for a stronger enterprise.

Melinda Gerber

Author

Start a Successful Mutual Fund

Moraga, California

Size Counts, But It's Not The Only Measure

Thank you for Angie Herbers's recent article "Wising Up" (The Fast Track, November, 2005). I had gotten very tired of being constantly told that growing revenues and firm size was the only way to be successful. This message is constantly hammered out from Moss Adams, Mark Hurley, all industry publications, and even Charles Schwab.

Your comment, "They have a vision, are good at their trade, and want to provide service in the way they believe it should be done," is 100% spot on.

Dominick J. Vetrano

CFP, CLU, ChFC, RHU, CFA

Clune & Associates

Chicago, Illinois

A Bit of Transcendentalist Wisdom

I just finished your article "Wising Up" (The Fast Track, November 2005) and wanted to compliment you. Bravo! I have had the pleasure of achieving success in my life and now have the choice of what I want to do, when I want to do it, and how much is enough. I've had the cars, the New York City apartment, and all the frills in addition to being able to send my daughter to college and fund her fledgling career in interior design. I now live in the Catskill Mountains on 20 acres and have a small but profitable practice.

I would like to share something with you that has changed my view of success. It's a quote from Emerson: "To laugh often and much; to win the respect of intelligent people and the affection of children; to earn the appreciation of honest critics and endure the betrayal of false friends; to appreciate beauty; to find the best in others; to leave the world a bit better, whether by a healthy child, a garden patch, or a redeemed social condition; to know that even one life has breathed easier because you have lived. This is to have succeeded!"

Steven King

Independent consultant/advisor

(outside)Albany, New York

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